To celebrate our 30th year, we're reflecting on the moments that shaped the brand we are today, focusing on a new theme every month.
Adventures are great – no matter how big or small. Getting out in the garden can be just as rewarding as going on a long walk, where you’ll never really know where you’ll end up.
I never could’ve imagined way back in 1989, when I was setting up my clothing stall for the first time in a muddy field in Leicestershire, the adventure I was about to go on.
Over the years, Joules has changed a lot, but one thing that has never changed is the adventurous spirit we all have. Our design team travel from shire to shore in search of inspiration. Getting out and about always sparks creative ideas from colour palettes to prints and seeing our customers enjoying their own adventures helps us know exactly how to design the right products for them.
Looking back and thinking about the adventure we’ve been on brings back some great memories. Far too many to mention here, but I do think it’s always a good idea to take some time to reflect.
This month is about telling stories of our own adventures as a brand and listening to your tales. So tell us (or rather show us!) what exactly do ‘adventures’ mean to you?
We can't wait to see more!
Take a look at themoments that made us.