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Welcome to the
Joules Blog

THE STORY BEHIND
OUR RIGHT AS RAIN
COLLECTION

Our Right as Rain collection is as close to our heart as nature itself. Inspired by the great outdoors for the great outdoors....

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How to paint our iconic pheasant

Whether they’re perched on a pair of our wellies or taking pride of place on our jumpers, we’re rather fond of our feathered pheasant friends. We’re not sure whether it’s their cheeky look or their colourful feathers that we love most...

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Our Budding partnership with American Forests

There’s nothing quite as good for the soul as getting outdoors and enjoying the fresh air, even in the winter! No matter the time of year, we’ve always been ‘forever weather optimists’, so pull on your jackets and scarves and step outside...

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ROB’S (NOT SO) SECRET SOURDOUGH RECIPE

Almost every week, Rob, our Head of Customer Insight and Planning here at Joules, bakes us a loaf of his famous sourdough bread. Perfect served with a generous smear of proper butter and a dabble of olive oil...

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PRINT STORY: CREATING OUR HERITAGE FLORAL PRINT

The inspiration behind our Heritage Floral print began along our British shorelines where stubborn wildflowers sprinkle wind-flattened grass and wisps of greenery peek out from golden sand dunes.

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HOW TO CARE
FOR KNITWEAR

At Joules, both men’s and women’s knitwear have always been a major part of our clothing collection but looking after your knitted clothes can be challenging if you don’t follow the recommendations printed on each item’s label.

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KEEPING YOU SMILING

Along with our daily doses of sunshine, we’ve got plenty of ideas to keep your spirits up.

what we’re
excited about

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knitwear >
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